A VISIONARY, ENTREPRENEUR, AND A REBEL, MARIE BRIZARD HELPED SHAPE THE COCKTAIL WORLD BEFORE MANY GREAT NATIONS EVEN GAINED THEIR INDEPENDENCE.
THE START OF IT ALL
It was the 18th century and Marie Brizard was busy crafting her fine Anisette in Bordeaux, France. At that time the anisette was very trendy and very widespread because of the medicinal properties of the green anise, and there were about 50 different anisette producers in Bordeaux.
Marie worked on the anisette recipe for nearly 10 years before to create the original liqueur, what dedication!
But, what’s fascinating is that she created her company at a time when women were not allowed to sign company documents. This led Marie to get crafty with her business. In order to operate, Marie chose to enlist the help of her nephew, Jean-Baptise Roger, who could take care of all the necessary legal and business documents. This new company would now be known as Marie Brizard & Roger. What a crafty woman, but she knew what had to be done in order for her business to thrive. Luckily, she took care of everything else from the prized Anisette recipe to the overall running of the business.
Not only was she a savoy businesswoman, but also a revolutionary of flavour. Scouring the country for the finest ingredients and sourcing from all over the world, Marie experimented with new flavours in her liqueur laboratory. These liqueurs caught the palate of those all over France, including many members of Louis XV’s court. During this time, Marie Brizard became the first French Master Liqueurist. Imagine that, she wasn’t allowed to sign documents for her own business, but was given such a distinguished honour as royalty sipped her liqueurs.
LOOKING TO THE FUTURE
In 1766, Parfait Amour joined Marie Brizard’s portfolio which kick-started the evolution of the brand. Brizard’s portfolio grew vastly in the next two decades with a range of products from liqueurs to brandies, and even aged wines! Quite a long way from just one Anisette, right? Marie continued to test and create numerous liqueurs until her death in 1801. The brand continued to thrive even after her death as the mid-19th century approached. The French staple expanded its business to cover the Spanish empires, South America, and the United States. What a time!